Download a practical sales guide for China. (Polish only)
A sweet and sour way to the Chinese tables.
A recipe for success for Polish food companies.
The guide "Sweet and sour way to the Chinese tables" is a collection of practical commercial knowledge, and although it concerns the food sector, many of the mechanisms described can be used in related business sectors, particularly of interest to producers of consumer goods.
The publication includes a description of the market, sales channels, online sales, offer construction, product preparation, trademark protection and distribution building.
The study also contains a number of practical tips on how to build business relationships most effectively and real-life examples of how business opportunities are being unused.